2 - The Research

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The Research:
An Exploration of Friday Night Cohort 20 Reading Habits: A Case Study on Digital and Traditional Reading Habits
Case Study Mini-Paper.pdf

A Brief Outline

CHAPTER 1: An Introduction

Statement of the Problem

  • The reading preferences and habits of Cohort 20, Friday night doctoral (WUC20F) students are unknown.
  • Also, it is unknown how WUC20F students interact with digital technology (wikispace) to complement the classroom instruction.

Purpose of the Study
  • Reveal the reading preferences and habits of WUC20F
  • Uncover the frequency to which members of the cohort interact with a digital technology and to identify trends among the respondents.
  • Through this brief case-study, we hope to uncover the reading preferences ofWUC20F students in order to provide professors with insight for designing and engaging students in reading assignments.

Need for the Study
  • Graduate students and professors alike must be aware of the impact digital/electronic reading assignments may have on the learning environment.
  • Generational differences, reading preferences, and reading habits, despite digital or traditional in nature, are important to identify early in a course.

Defining Necessary Terms
  • Web Analytics
  • Wikispaces
  • E-Reading

Research Questions
  • Do WUC20F students prefer reading online or via more traditional means?
  • Do demographics or generational differences correlate with reading preferences?
  • Do the survey results align with the analytics? If there are discrepancies, what does this tell us?

Boundaries
  • Small Population – Generalizability, Reliability difficult/impossible
  • Survey – Response Rate
  • Survey – Participant Self-Report




CHAPTER 2: The Literature Review

The Literature Review

  • Completion of Required Reading at the Collegiate Level
  • Digital Reading trends
  • Generational Differences and Work Ethic




CHAPTER 3: Methodology

Selected Research Approach


  • Case Study

Data Sources and Sampling Strategy

  • Convenience Sample
  • Survey, Web Analytics

Measurement and Operationalization of the Variables of Research Interest
  • Descriptive Statistics - generational data, gender, track, residence, and reading preferences/habits
  • Frequency Data - Web analytics

Data Collection Procedures
  • Article Assignment
  • Survey
  • Analytics

Validity Concerns
  • Wiki - Open Platform
  • Survey Participation

Ethical Issues
  • Subjects unaware of analytics

Data Analysis and Interpretation
  • Cohort Activity!